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MIDU Games · Custom board games for creators

Your universe, out of the box.

A premium custom board game built around your audience, your content and your community.

MADE FOR CREATORS❋BUILT AROUND YOUR AUDIENCE❋DESIGNED & PRODUCED IN EUROPE

Your main stage is where the magic happens every single day — through your videos, podcasts, and feeds. But what happens when your community steps away from the screen? MIDU builds a premium physical extension of your brand, letting your fans become the heroes of your world wherever they are. At a favorite cafe, on a flight across the world, or lounging on the beach, we turn your unique perspective, humor, or aesthetic into a premium game that travels everywhere.

Expand your universe→See how it works
What a custom game actually does

Your universe, in a box your community can open.

Four reasons creators and founders are choosing a game over another merch drop.

01 /

Your universe, made physical

The stories you tell, the references your audience already shares, the culture inside your community — we translate all of it into the mechanics, art and language of a real object. The game becomes the physical shape of everything that already lives on your channels.

02 /

From feed to dinner table

Social platforms create attention. They don't create the moments people remember at the end of the year. A custom game moves your work off the screen and into the rooms where your community actually lives — Friday nights, weekends away, family evenings — interactions no algorithm can manufacture.

03 /

An ambassador that works when you're offline

You can't post every day forever. A game on a shelf, on a coffee table, in a friend's living room keeps representing you, your taste and your point of view long after the upload schedule slows down. It introduces you to new people in rooms you'll never be in.

04 /

Followers become participants

Watching is passive. Playing is not. The moment a fan opens the box, reads a card written in your voice and makes a decision inside your world, they stop being part of an audience and start being part of the story. Your community gets something to do together, not just something to scroll.

Custom Game Projects

Imagine your game.

Every creator has a unique universe. Here are examples of what a custom game can become.

Mikýř❋

A creator-led board game designed as a collectible extension of the community. Inside jokes, references and audience culture transformed into a physical experience.

Porsche❋

A premium customer engagement game created for one of the world's most iconic automotive brands. Designed to strengthen relationships beyond the showroom.

Kofola❋

A seasonal branded game built around one of the most beloved Czech beverage brands. Turning everyday customers into active participants.

Kryštof❋

A custom card game inspired by one of the Czech Republic's most successful music groups. Created to bring fans closer to the band's world.

Creator Advantage

Why build a game?

Most creators launch merch.
The strongest communities build experiences.

01 /

More memorable than merch

A t-shirt gets worn a few times and forgotten in a drawer. A game gets opened on a Friday night, taught to new friends, photographed, played again next month. It generates its own memories — and every memory points back to you.

02 /

More personal than a book

Your references, inside jokes, recurring characters and the culture your community already speaks become the actual mechanics of play. Fans don't just consume your world — they move through it, make decisions inside it, and find their own moments in it.

03 /

More interactive than a poster

Posters get displayed. Games get gathered around. A custom game pulls three to six people into the same room, around the same table, talking about your work — without a single screen in the middle.

04 /

Built to live beyond the screen

Your channels reach millions of individual viewers. A custom game converts that scattered attention into shared, in-person experiences — birthdays, weekends away, parties, family evenings. The community stops being an audience and starts being a room full of people.

The Process

You focus on your audience.
We handle the rest.

You don't need a finished concept, game design experience or a production team.

01 /

Discovery

We learn about your audience, content and goals.

02 /

Concept & Design

We transform your world into a playable experience.

03 /

Production

We handle manufacturing, testing and quality control.

04 /

Delivery & Fulfillment

Games reach your fans while you stay focused on creating content.

From first idea to finished product, MIDU handles the heavy lifting.

14M+
Combined audience reached
27
Countries on the table
100%
Sold-out launches
EU
Sustainably manufactured
What a custom game does for you

A premium product your community can hold, share and play.

01 /

The Ultimate Ambassador

Your board game goes exactly where screens can't take center stage. It lives out in the open — unboxed on a beach towel, taking over a tiny table at a local cafe, or passing the time on a long airplane flight. It introduces your world to new faces in the real world.

02 /

Fans Become the Main Characters

On your main stage, your community watches you build, share, and speak. A custom board game lets them step right into your shoes, taking your concepts, jokes, or lifestyle choices and playing through them with their own friends.

03 /

A Premium Collectible Piece

Your brand deserves something better than uninspired, generic merch drops. We craft gorgeous, physical artifacts from sustainable materials in Europe that seamlessly look and feel like part of your premium lifestyle or media portfolio.

Why physical, why now

The strongest communities meet in person.

A few honest reasons a custom game outperforms almost anything else a creator can put their name on.

01 /

Communities remember experiences, not products

People rarely remember the merch they bought from a creator three years ago. They remember the night they stayed up too late playing something with their best friends. A custom game is the rare creator product designed to generate those nights on purpose — and to have your name on the box when they happen.

02 /

Physical objects build a different kind of loyalty

Digital content is endless and replaceable; the next video is always one tap away. A physical object earns space on a shelf, gets carried to a friend's apartment, gets handed down. It's a quiet, daily reminder of belonging to your world — long after the algorithm has moved on.

03 /

Games are the most social object a creator can make

A book is read alone. A hoodie is worn alone. A game requires other people — which means every copy sold is a small recruiting tool. One superfan teaches three friends your references, your humor, your tone. Your community grows around tables, not just feeds.

04 /

It becomes part of your universe, not a side project

Done right, a custom game isn't a piece of merchandise bolted onto your brand. It's another room in the same house — consistent with your aesthetic, your voice, your inside language. New fans discover the channel through the game; existing fans see the channel reflected back at them in physical form.

Where a game fits

You already have channels. Now add a table.

A custom game extends what you already do — into something your audience can hold and play.

01
Video
Your main broadcast stage. High energy, massive scale, and instant global connection.
02
Audio / Podcast
Your deep dive platform. Intentional listening, long-form insights, and built-in routine.
03
Social
Your daily touchpoint. Fast updates, visual aesthetics, and active community conversation.
The new piece
Your Custom Board Game
A real-world product. Screen-free play that turns your community into active participants — wherever they are.

It's not about replacing your digital home. It's about completing the puzzle.

Two ways to build it

Pick the format that fits your audience.

Established game flows. Fully tailored identity.

The Curation Route — Signature Format

We take an incredibly engaging, easy-to-learn, and proven game system and customize it completely around your subject matter. Every single card, token, and visual layout is adapted to match your community's running gags, lifestyle aesthetics, or core insights. Perfect for an iconic merchandise drop.

Original mechanics. Engineered from scratch.

The Bespoke Route — Exclusive Format

For creators, media houses, and founders looking to build an entirely original strategic loop. We design a one-of-a-kind physical game mechanic from the ground up tailored to your exact universe — whether that's an interactive business simulator, a creative strategy, or an immersive adventure.

Custom Game Projects

Real games. Real communities.

Four creators. Four audiences. Four custom games built around them.

01 / Featured

The Live Stream Phenomenon

200k community3,500-box runSold out in 90 days

We translated a top entertainment creator's complex, fast-paced digital universe into a custom game for his 200k community. It sold out 50% of its initial 3,500-box run during a single live stream launch. The entire inventory — plus a 1,500-unit limited expansion — completely sold out in 90 days over the holidays, while a hidden 'Golden Ticket' gave fans an exclusive private gaming night and dinner with the creator. A highly anticipated sequel is already in production.

Hyper-viral velocity. 100% engagement.
02

The Niche Authority

30,000 subscribers5,000+ copies soldContinuous demand

Driven by her personal backstory of blowing her youth savings on clothes, the founder of Mazaná Matka launched a custom game to teach children financial literacy. Built for a highly dedicated community of 30,000 subscribers, the board game struck an incredible nerve — instantly exploding past 5,000 copies sold with continuous, active demand. It triggered immense word-of-mouth momentum, transforming her educational message into an absolute staple in family living rooms, cafes, and playgroups.

Niche power. Unstoppable utility.
03

The Live Tour Activation

2,500 copies soldLive tour activationYear-long tour

We personified the entire identity and discography of the legendary band Kryštof into a physical game engine. The band turned their massive concerts, festivals, and specialized fan camps into live competitive tournament hubs, allowing fans to step into the world of their favorite songs and interact directly with band members. The incredibly fun, competitive gameplay was a massive hit, resulting in all 2,500 copies completely selling out directly on the road during a single year-long tour.

Experiential marketing. Cult fandom.
04

The Cult Party Classic

3,000+ copies soldViral product communicationCore tabletop acclaim

We turned the community culture of popular culinary influencer Pregnant Chef into a high-energy party board game, backed by incredibly creative, viral product communication. The game shattered expectations, selling over 3,000 copies and earning rave reviews from core tabletop board game geeks who praised its design mechanics. The game has completely transcended its original food theme, becoming a mandatory, permanent asset packed for every weekend cottage trip, party, and celebration.

Tabletop acclaim. Beyond the screen.
Free Concept · 24h reply

Let's bring your universe to the table.

Tell us about your audience, your content, and your vision. Our design studio will build an initial custom board game concept tailored completely to your world — entirely on the house. We reply within 24 hours.

Request Your Custom Game Concept→

Your community has a screen. Now give them a table.

© MIDU GamesDesigned and produced in Europe